natural flow process
no fancy pants
noodles fried perfectly
namaste for printers
narrate frame produce
next freelance project
natural flow process no fancy pants noodles fried perfectly namaste for printers narrate frame produce next freelance project
About nfp
I am nfp, Nicolas Franck Pauly, a creative director working across luxury, culture, and digital. My practice blends intuition and craft, drawing from a background in typography, exploration, fashion, and movement.
Whether I am designing a jewelry campaign, building a brand identity, freediving 40 meters underwater, or practicing Ashtanga at dawn, I bring the same precision, curiosity, and rhythm to everything I do.
Available for freelance, collaborations, explorations and conversation. Currently based in Barbican, London.
Ashtanga Practitioner
Freediving Instructor
Camo enthusiast
Experience
nfp design ltd
Director
2020 — Present
As director of nfp design ltd, I oversee diverse freelance projects and part-time collaborations in luxury and interior design. I also lead content creation and strategy consultancy, bringing my design expertise to high-end brands and innovative digital platforms alike.
Hannah Martin
Art Director
2021 — Present
Since 2021, I’ve worked closely with creative director Hannah Martin on both Hannah Martin London and Hannah Martin Pierced. I began as a part-time designer and now continue as a freelance art director. I led the design of both websites and support ongoing brand development and creative direction.
Staysure PGA
Senior Brand Designer
2023 — 2024
Freelance collaboration as part of the marketing and design team. I created posters, campaigns (digital and print), and designed logos for various golf competitions. My work balanced luxury and high-end aesthetics while producing internal documents and brand assets that shaped the Legends Tour’s visual identity.
Curio
Senior Graphic Designer
As UI/UX designer, I crafted solutions for Curio’s e-commerce platform, shaping both B2B and B2C experiences. I designed internal and external assets while collaborating in-situ with the team in London Marylebone, close to Shalini Misra, Curio’s CEO, to align design with business goals.
2022 — 2023
TTTism
2019 — 2020
I worked on publishing designs for magazines and books while collaborating closely with Maxime Plescia-Buchi on the UI/UX of a tattoo booking platform. This role combined print design expertise with digital experience, bridging editorial and tech-driven user experiences.
Mid Graphic Designer
Laurence King Publishing
2015 — 2017
Middleweight Book Designer
As book designer, I created dozens of publications from concept to production, shaping each stage of the process. I worked under the creative direction of Angus Hyland (Pentagram), crafting editorial designs that balanced art, design, and cultural relevance in both layout and visual identity.
Sang Bleu
2017 — 2019
Junior Graphic Designer
At Sang Bleu, I designed books and magazines and collaborated closely with Maxime Plescia-Buchi on branding projects. I worked on the Sang Bleu x Hublot watch collaboration, creating campaigns and social assets that blended subculture aesthetics with luxury branding.
Google Font
2015
Junior Type Designer / Dev
I joined the Metapolator project as a developer and type designer under Simon Egli’s direction. I presented our work at design and developer conferences across Europe. I also designed the Google font Breite, contributing to open-source typography and web design innovation.
nice finishing point
nice finishing point