HMpierced
Where fine jewelry meets the raw spirit of piercing.
Jewelry, Design, Fashion, Counter Culture, Edgy,
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Crafted logos, typography, color, texture, and brand guidelines from the ground up.
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Developed a bespoke Shopify website to reflect the brand’s unique product architecture.
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Created social media visuals and in-store assets for events worldwide.
Context
Hannah Martin Pierced is the sub-brand that brings luxury jewelry into the world of modern piercing, with a raw, subversive twist.
The project called for a brand identity that merged high-end jewelry with countercultural energy, challenging conventions while embracing craftsmanship.
Process
Close collaboration with Hannah Martin from day one shaped every design decision and creative choice.
From brand identity to packaging, every detail was crafted with purpose and intention. This partnership was built on trust and shared vision, with constant dialogue that made the brand feel alive from its earliest stages.
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The typography acts like a delicate jewel hooked to an ear, reflecting the fine balance between rebellion and elegance
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The universe of Emigre font was the starting point of the visual research for HMp.
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Mechanical type meets the hand-made: a mark that evokes the temporary yet permanent nature of piercings.
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The torn tape motif embodies the brand’s philosophy: ephemeral yet enduring, a mark of identity in a constantly shifting world.
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Subtle shifts in typography, from precise to blurred, mirror the interplay between permanence and transience, a nod to the world of piercing.
Creative Concept
The Scotch tape and band motif emerged as a powerful symbol of the brand’s rebellious spirit.
Temporary yet leaving a mark, the band represents individuality within a collective, reflecting HMp’s philosophy. With a library of options, the band element could evolve with the brand, reinforcing a sense of impermanence in a permanent world.
Web Design
Building a bespoke Shopify experience required balancing product customization and ready-made luxury.
The catalog is a mix of individual components and fully assembled pieces, so the site needed to communicate that flexibility. Every screen was crafted to reflect the brand’s raw elegance and editorial edge.
Brand in Action
From Dover Street Market to Maxfield LA, HMp’s identity adapts across global retail platforms.
Designed social media assets and event visuals that aligned with both HMp and each retailer’s guidelines. Every element felt part of the same raw, luxurious story, no matter where it appeared.
Results
A brand that fuses the high standards of luxury jewelry with a raw aesthetic.
This project is a personal favorite, representing a balance between elegance and rebellion. Even getting my own piercings felt like a testament to the strength and authenticity of the brand.