Legends Tour
Merging sport, heritage, and contemporary design.
Sports, Campaign Design, Branding, British Heritage
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Crafted impactful visuals and poster series for golf tournaments and digital campaigns.
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Created competition logos, YouTube channel branding, and even trophy designs.
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Maintained brand consistency and delivered final production files for multiple platforms.
Context
Legends Tour, supported by Staysure GPA, celebrates the best of senior golf across Europe and beyond.
The tour brings together legendary players and new audiences, merging sport and prestige. Designing for this world required both precision and creativity to capture the spirit of each competition.
Process
Collaboration with Creative Director Spencer Philip was key to maintaining a consistent visual identity.
Even while traveling to India for yoga practice, communication stayed strong through regular check-ins and design reviews. This partnership allowed ideas to flourish and ensured every design aligned with Legends Tour’s brand.
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Logo for Legends Tour Tropy Hosted by Simon Khan competition
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Logo for Rachel On The Range YouTube episode
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Logo for Paul Laurie Match Play competition
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Logo for Luxe Scot Celebrity Pro AM competition
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Logo Research for Barbados Legends Hosted by Ian Woosnam competition
Logo Design
Each competition needed its own identity, from logos to physical trophies that brought the brand to life in 3D.
Designs extended to YouTube channel branding and other digital platforms, ensuring consistency across every touchpoint. Every logo became a statement of excellence and authenticity in the golfing world.
Campaigns
From large-scale posters to dynamic social media assets, campaign design shaped the narrative of each event.
Some designs even spanned 20 meters, transforming event spaces into immersive brand experiences. Every campaign blended sport, design, and storytelling in unique ways.
Results
Working in a new industry challenged every design instinct, building skills in sports branding and event design.
The collaboration honed an appreciation for learning new territories and balancing creativity with the traditions of a long-established sport. The experience opened new doors and expanded creative horizons.