James Purdey & Sons
Crafting tradition through design for a legendary British brand.
Heritage, British Design, Visual Identity, Editorial Design,
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Established new logos, guidelines, and signage for the Royal Berkshire Shooting School.
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Designed and laid out the Purdey Post newspaper for the Mayfair shop.
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Created templates and collateral to unify the Purdey brand across all touchpoints.
Context
James Purdey & Sons is a heritage brand renowned for its craftsmanship and dedication to the sporting lifestyle.
Designing for Purdey demanded respect for its legacy while infusing new energy into its visual identity. The challenge was to balance tradition and modernity across physical spaces and print.
Process
Close collaboration with Joanna Gathercole ensured the design direction aligned seamlessly with Purdey’s brand vision.
Even while travelling for freediving training in Dahab, Egypt, design reviews and conversations kept the project moving forward. Working across time zones required flexibility and trust, resulting in a strong, consistent visual output.
Visual Guidelines
A new identity for the Royal Berkshire Shooting School brought Purdey’s heritage into a cohesive, modern framework.
The project included a new logo, colour palette, and typeface selections, as well as extensive templates for everything from signage to garments. Every element respected the tradition of the brand while creating a unified look and feel across the estate.
Purdey Post
Designing the Purdey Post newspaper gave the brand a new voice within its Mayfair shop.
Editorial design and layout work blended storytelling with elegance, creating a publication that felt both timeless and relevant. The result was a tangible piece of the brand experience for customers and enthusiasts alike.
Results
This project deepened an appreciation for design that balances heritage with modern needs.
It showcased the importance of storytelling, brand consistency, and the value of collaboration across time zones and disciplines. The experience left a lasting impact on both design skills and an understanding of British luxury heritage.