Shalini Misra
Shaping the brand language of a leader in luxury design.
Luxury, Interior Design, Brand Identity, Visual Guidelines,
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Created logos, colours, typefaces, and brand guidelines for Shalini Misra.
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Developed concepts that guided the web design team and shaped digital presence.
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Designed and produced the 120-page printed portfolio showcasing Shalini Misra’s work.
Context
Shalini Misra is a leader in luxury interior design, known for crafting spaces that marry elegance with personal narrative.
Designing for Shalini meant capturing that same balance in a brand identity that feels both timeless and contemporary. Every element needed to reflect the craftsmanship, detail, and vision that define her work.
Process
Collaboration with Shalini’s team was a creative journey, extending from London to India.
Working in situ in London fostered direct dialogue, while time spent in Goa provided fresh perspectives. Each meeting brought the project closer to Shalini’s creative heart, ensuring every detail aligned with her vision.
Visual Identity
The logo’s design balances monumentality and delicacy, echoing the spaces Shalini creates.
Letters stack like a finely tuned building, with the S’s graceful curves resting atop the M’s solid geometry. The visual identity extends this balance to the entire brand, offering a foundation for every creative touchpoint.
Printed Portfolio
The 120-page coffee table book brings Shalini Misra’s work to life in print.
Printed in India on refined papers with silver foils, the portfolio captures the luxury and artistry of each project. Every page is a testament to the brand’s dedication to craftsmanship and elegance.
Results
The brand identity now guides the internal graphic team, ensuring consistency and elegance across platforms.
The visual system laid the groundwork for the website’s development and continues to inform every design decision. This collaboration created a foundation that supports Shalini Misra’s growth in the world of luxury design.