Curio

Enhancing the user journey for a fast-growing e-commerce brand.

E-commerce, UIUX Design, Digital Design

  • Enhanced user journeys with new pages, menus, and account features.

  • Created wishlist, pop-ups, tear sheets, and country selection designs.

  • Curated and selected images for non-product pages, aligning the visuals with the brand’s identity.

Context

Curio.Space is a dynamic e-commerce platform dedicated to creative exploration and product discovery.

Designing for Curio required adaptability, as the platform evolved rapidly to meet the demands of its audience. The project called for a thoughtful approach that respected the brand’s existing assets while enhancing the overall user experience.

Process

Working closely with the London-based team brought the project to life in a collaborative and energetic environment.

Every design challenge was an opportunity to learn and grow, contributing to a platform that was expanding at an incredible pace. The collaborative approach allowed features to be developed efficiently and aligned with the brand’s vision.

Feature Development

A suite of new features and visuals enhanced the user journey, from wishlist pages to curated images.

Design tasks included pop-up banners, product tear sheets, menu and navbar design, account menus, and country selectors. Artworking involved selecting images for all non-product pages, ensuring the visuals aligned with the brand’s voice and tone.

Results

This collaboration strengthened the platform’s user experience, ensuring that every touchpoint felt considered and cohesive.

The experience deepened an appreciation for adaptable design, consistent visual language, and the value of working within a fast-paced, creative team. The features and artworking continue to support Curio.Space as it grows in the world of online retail.

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Shalini Misra

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Laurence King Publishing