Sang Bleu
A creative journey inside tattoo culture, luxury, and high art
Luxury, Tattoo, Fashion, Subculture, Typography
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Developed visual assets for campaigns, books, and brand partnerships.
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Crafted layouts for tattoo books, magazines, and collaborative publications.
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Shaped identity of collaboration projects between Sang Bleu and various high market brands.
Context
An unforgettable collaboration with Maxime Plescia-Buchi, a creative visionary whose artistic direction shaped the Sang Bleu world.
His ideas pushed creative boundaries and demanded designs that spoke directly to the subculture community. Working side by side with Maxime brought every project to life with authenticity and boldness.
Publishing
Building publications from the ground up brought tattoo culture to the printed page in meaningful and impactful ways.
Designing tattoo books and magazines, including the 2009 retrospective, celebrated a decade of artistry and innovation in Maxime’s work. Every spread captured the essence of his unique style and showcased the transformative power of design.
Tattoo Antologies
More than just a book, this monographs of Grace Neutral’s work became an immersive art piece, merging designs and personality of the artist in a unique collector’s edition.
This project featured her best drawings, brought to life with a special edition package that included a weed grinder and other ephemera. The result was a tactile experience, all the way down to the cover, that blurred the line between print and product.
The collection lived on with a monograph of Tati Compton life and work.
Campaigns
The Sang Bleu x Hublot watch collaboration was a striking fusion of luxury and subculture, elevated through bold design and global campaigns.
Visuals spanned social media, in-store displays, and window installations in cities like Hong Kong and Miami. Each campaign brought the Sang Bleu story to new audiences with distinctive flair.
Results
Collaboration at Sang Bleu felt like learning a secret language, where creative exchange turned into a powerful shared vision.
Projects with brands like Nike, Sweaty Betty, Hublot, and Selfridges expanded the reach of Sang Bleu’s aesthetic. Each partnership was carefully crafted to align with the brand’s bold and subversive spirit.